Analyze and modify the catalog

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Uniqueness of descriptions We will consider sites with high uniqueness to be those whose average originality of texts is more than %. That. only ⅕ of online stores have original category descriptions. What to do: Increase the uniqueness and quality of text descriptions on the site. First of all, we are talking about the main page and product category pages. Texts should not be overloaded with keywords and spam words (buy in Minsk, buy cheap, prices in Minsk , etc. ). In general, you need to understand that in recent years, search engines have been focusing on


the usefulness of the content on the site . Texts should not Afghanistan WhatsApp Number only be “SEO” and selling, but also really help users find an answer, solve problems or make their choice. uniquenost_opisanij Catalog items elementy_catalogue The least popular elements of the catalog in the door theme are the “similar” block, quick card view, and reviews block. These elements can only be found among leaders. What to do:  on the site. Blocks such as “Similar products”, “See also”, “You looked”, as well as all kinds of stickers (New, Hit, Discount) help





involve the user in the purchasing process. This improves behavioral factors on the site, which in turn affects the site’s ranking in search results. Also, the introduction of the “Reviews” block on product pages is an excellent additional promotion tool, which is currently used by only % of niche sites. Website performance in PageSpeed ​​Insight In general, Desktop sites are more productive. Which is quite strange at a time when mobile traffic is predominant. What to do: First of all, optimize the site loading speed for mobile devices.