Let's imagine that the company Viajes

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Even this concern is even easier to measure than big changes. 9. You can A/B test an entire element It is also important to worry about converting with variants on the landing page, call to action or email. Instead of evaluating individual design elements, it would be interesting, for example, to design different pages and evaluate one against the other. This type of testing generates the most significant improvements, so consider starting to use it before continuing your optimization through small adjustments. A/B testing in practice To better understand what it is and how to carry out an A/B test in practice, we will give you a fictitious case where different initiatives were carried out to increase the conversion rate of a landing page .

Let's imagine that the company ViajesTuMundo decides to run an A/B test to determine which of its two landing page options is most effective at converting. Exhibit A In version A they decide to create designs in the form of conversation bubbles where Telegram Number Data the benefits of booking plane tickets and hotel rooms are explained, within a two-person conversation with stock images. In addition, at the top of the page they position the title "Why have more than 5,000 people traveled with us?" and above it, a menu to take the user to other pages of the site. At the bottom of the landing page the benefits of having this organization as the organizer of these activities are explained and that it also offers these services for free if the user leaves their data.



ADVERTISEMENT The title of this segment is: "Try our services for free!", with the text "Isn't it time you stopped using companies that don't guarantee comfort and make your life easier?" Test B In test B or version B, they choose a more "sober" design without a menu and where they position the attractive and precise title: "Let us take care of your trip!". Then, they display a text where they highlight the authority of the brand saying: "ViajesTuMundo is a leading company in the Mexican tourism segment, helping thousands of people find destinations and prices in line with their expectations without the annoying reservation processes that are a headache for many."