|
Drowth. Next, the focus should be on investigating customer needs and benchmarking against other competing products, building and optimizing existing product capabilities, and achieving the goal of narrowing the experience gap with competing products. After a period of optimization, the product Xiaobai was responsible for reached PMF status and had the basic conditions for growth. Xiaobai started working on growth. Assess growth priorities: Xiaobai evaluates growth priorities by answering the following four questions. ① What stage is your market at? In the existing market, the focus is on retention and realization. Optimize products and
services to obtain more value from each user, or provide new value-added services and new usage scenarios. ② Which life cycle is your product in? In the growth stage, it is necessary to continue to polish the product Hong Kong Phone Number and introduce data analysis capabilities, focusing on indicators such as retention rate, growth rate, and user engagement. ③Which category does your product belong to? The product is a type with weak social attributes and strong user willingness to pay. Therefore, the focus is to optimize the payment conversion path and increase repurchase. ④ What other special and important factors are there in the business model

The product relies heavily on external third-party transportation capacity supply and price. There needs to be a stable and sufficient supply of transportation capacity, as well as competitive market prices. Conclusion: Xiaobai believes that the product is in the early stages of growth at this time. First, focus on retention rates and monetization paths. Secondly, we must continue to provide customers with more value-added services and support more usage scenarios. In addition, it is necessary to pay attention to the supply of three-party transportation capacity and formulate service experience-related indicators to ensure a stable service experience. Drawing on growth ideas: During the product PMF stage, Xiaobai found the best
|
|