One of the best uses of FOMO in your CTA is to mention a sale

[email protected]

Reducing risk and insecurity Building trust Creating urgency Communication value Dont forget punctuation. Add an exclamation point to the end of your CTA to max out the excitement. Itll make your CTA pop and give it a little extra kick. Give your audience a reason to act In other words tell people whats in it for them if they click. Will it help them do their jobs better lose weight or save money This will tie in heavily with your value proposition or unique selling point USP. Your USP is arguably one of the most important pieces of acquiring new leads so creating a nice USP/CTA mashup is a great way to increase clicks.


Call to action  screenshot of landing page with CTA from brand slider A good example of a call to action here would be something like call us to start saving money today Not only have you stated the action you want the user to take call today but you Email Data have also provided them with a reason why they should take that action save money. Take advantage of FOMO This is actually one of my favorite tactics when it comes to a successful CTA. Fear of missing out otherwise known as FOMO is an extremely effective motivator. When people think they might lose out on an opportunity that might not come around again theyll be mighty quick to hop on the bandwagon.



Or promotion that your company is holding and which wont last forever. call to action  Screenshot of an ad with CTA for shop now You probably get emails with this sort of messaging all the time I know I sure do. Im talking about messaging like Shop today Sale ends on Monday perhaps during a threeday weekend. Or even buy now while supplies last during the holiday season. Its tough to ignore a prompt like that especially during a timesensitive underthegun type of situation e.g. the Christmas season. Similar to provoking enthusiasm as we discussed earlier provoking fear of missing out in your CTA is sure to get you some additional clicks. Match CTA to device type Creating a killer calltoaction is important thats no secret. But I also urge you to consider customizing your CTA based on the device being used by your audience. Google considers desktop and tablet as the same device since the screen sizes are roughly the same. People also