The capacity of programs to process enormous

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More recently, Google launched a specific tool integrating natural language that helps users extract insights from unstructured text.This tool, simply called Google NLP, is an API that allows you to examine textual content and derive data to use as part of an SEO strategy. Google NLP gives you an idea of ​​how the algorithm understands a text and what it understands by analyzing its keywords, semantics, syntax, overall sentiment and “entities” words or phrases that represent objects that can be identified and classified.

Here is an example of the results given by the tool: The principle is simple: Google NLP allows you to compare the result of the analysis to the pages that come at the top of the SERP, then to apply the same recipes during optimization, for example by BTB Directory targeting a certain combination of keywords which demonstrate a particular intention on the part of Internet users. All things being equal in terms of SEO criteria, it is theoretically possible to benefit from a ranking for your content close to the pages best positioned by Google, as long as it meets the engine's expectations in terms of natural language.

Another essential point to take into account: links, both internal and external. These take on a new dimension in the light of Google's work on NLP: more than ever, SEO optimization must take into account the context of the page with regard to the placement of links and the relevance of anchors. The purpose of the links must be to improve the user experience and nothing else – which, moreover, does not take away their SEO weight.