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Dear readers, Eight out of ten social media users are guided by influencers in their purchasing decisions - this has been shown by a new study on Live Commerce & Influencer Trust by the company GetApp. But that doesn't automatically mean that 80 percent would follow an influencer's product recommendations. At least 19 percent intentionally avoid the very brands that are advertised to them. What could be the reason? Those: getapp.de The study suggests that disappointment is the main reason for generally no longer believing an influencer's product recommendations. 57 percent of those surveyed said they had ever been dissatisfied with a product that they had bought based on an influencer recommendation.
According to the study's conclusion, what is important is appropriate product quality , a simple returns process - and trust in the honesty of the influencer . Read here what else Colombia Phone Number List is important in influencer marketing. 1. New features on Instagram Already discovered? Since June, Instagram has been trying out some minor feature updates that could help influencers gain even more visibility . These include Nearby Reels , which allow users to watch Reels that were produced near them - useful for finding out about events nearby. A new button appears in the chat that links it to a creator's broadcast channel. In addition, users will now be able to share posts from third parties in their own story without a caption . Those: onlinemarketing.de 2. Influencer Marketing: Rapid growth in Germany The reach of influencers is growing continuously and rapidly . This is shown by a forecast from the Statista Advertising & Media Outlook for the USA and Germany.
In the USA, influencers will reach 323 million social media users in just three years . That's almost the entire population. Germany is still lagging behind, but is catching up strongly: If the projections are correct, then influencers in this country will reach 71 million people in 2026 and thus 54 percent more social media users than in 2018. Those: statista.design 3. Strict influencer laws in France: Will Germany follow suit? France has significantly restricted the work of influencers by law. Influencers who advertise cosmetic surgery, medication, cryptocurrencies or nicotine will face severe penalties in the future . Anyone who retouches their photos or videos will also have to make this clear in the future.
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發表於 2024-4-30 16:41:02