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RankBrain: The Effects of Machine Learning on SEO Posted on October , Digital Marketing, Ecommerce SEO, Local SEO, SEO Tips Search engine optimization SEO is one of the cornerstones of digital marketing. As business continues to shift to digital, Google’s page ranking algorithms continue to shift as well. In fact, their algorithm changes between and times per year. Google’s priority is delivering the best, most accurate results to its search users. In order to do that, it must make use of the most modern tools and technologies, such as one of their newer systems, RankBrain. Read on for more on.

Rank Brain and the effects of machine learning on SEO you need to know moving into Photo Editing Services  the future. What is RankBrain? RankBrain is a machine learning artificial intelligence system developed by Google. It is a search algorithm that helps Google process search results and provide the best, most relevant results to users making search queries. Machine learning technology like RankBrain allows Google to use large amounts of data and learn overtime how to deliver the best results. It also provides a level of improved accuracy and speed beyond human capability.



Machine learning is a subfield of artificial intelligence AI which is focused on algorithms that help computers learn. It is task-driven and data-driven, allowing for the algorithms to adapt as they collect information. RankBrain and SEO While a major part of optimizing your content for search involves the use of keywords, Google no longer promotes based on the number of keywords used alone. “Keyword stuffing,” or packing keywords and phrases into your content, used to suffice. Now, Google’s machine learning algorithm now works around this.