A Critical Point For Preserving

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Its usability is left aside, that is, the satisfaction that the user finds while browsing said website. Do you easily find the products to buy? Does the user fail to complete the required action (purchase, subscription, etc.)? Is the home menu intuitive enough? Is the landing page that receives the user personalized for him or for the action we need him to perform? UX specialists are in charge of all these aspects: observing, studying and measuring the degree of user satisfaction and proposing measures to solve possible problems.

Traffic Manager This is another of the professional profiles that have emerged since the Internet is one of the most effective means of dissemination for companies today. This figure is responsible for the management, control and monitoring moible number data of user traffic that a certain web page receives. This position is of great importance, since its main mission is to attract quality traffic to the web, both through SEO positioning and through SEM or PPC.



Analyze the traffic obtained and understand what type of dynamics (behaviors) are developed in the visits obtained, that is, what actions are derived or obtained with those qualified visits. The tasks of the traffic manager will depend on the objective to be achieved by the company. For example, in an online store or e-commerce, the traffic manager will focus on achieving the maximum number of conversions (sales); In a company that is oriented towards brand awareness.