The more specific they are, you will have a better idea of how to communicate with them and develop the connection you need to convert them into customers. In your strategy you can include forms or questionnaires that allow your leads to identify themselves with one of the buyers you already manage and provide you with their data. You can obtain this information by offering some incentive in exchange, such as an ebook or guide with valuable information for the user.
For example: First-time traveler's guide, e-book to know how to spend it in X destination, etc. . Define the buyer journey As we mentioned at the beginning, the inbound methodology consists of different stages, through which you can convince the user to buy from Indonesia WhatsApp Number Data you. attraction, interaction and delight. However, the buyer journey is the journey that the user goes through from the moment they begin their search process for a certain product or service until the sale is closed.
It consists of stages: discovery, consideration and decision. It is important to define the stages to create content in each of them and be able to guide the lead along the path to a closure. Each of the stages is important and must be adapted to the different buyer personas you have. There will be content that is only aimed at one buyer persona, but you can also create articles that are of interest to several of your potential clients .
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