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It's not difficult to see that Brazilians love a social network. Many businesses benefit from this use, including restaurants. But do you know how to use social media in your restaurant efficiently? To achieve good results, both in engagement and in online orders, you can follow some tips. Check out the 5 best tips on how to use social media in your restaurant efficiently! 1. Maintain up-to-date restaurant information Many people access a social media page to find out information about a business and there is nothing worse than arriving at an outdated profile. To avoid this situation, check what data is present on the restaurant's page. It is essential that address information and opening hours are present. Platforms like Instagram and Facebook have specific spaces on the profile for this data to be entered. Additionally, you can also make the menu available. Many customers give up on an order or a visit to restaurants because they don't know if they can pay for their consumption. 2. Create interesting posts Every restaurant's greatest proof of quality is the dishes it offers, and photos and videos are great allies in presenting the products. In this case, to use your restaurant's social media efficiently, be sure to make interesting posts that showcase the dishes. In the feed, you can create posts with photos of dishes and impactful messages. Remember to use hashtags in the caption and mark the location on the map tool. In stories, the tip is to make short videos and even show behind the scenes of the production of a dish.
This brings consumers closer to your brand. 3. Show where you “are” You Colombia Mobile Number List can have a fixed point, where you receive consumers, or you can only operate in delivery – or both! For those who work with food delivery, it is interesting to inform the public where you “are”, that is, in which applications you operate. There are several restaurant apps with delivery and, on this type of platform, the more well-evaluated orders, the more you appear to potential customers. Therefore, from time to time, publish posts in your feed and stories showing which apps you work with, encouraging consumers to order from these platforms. 4. Offer benefits to those who follow your account One of the biggest challenges that business owners face when using social media is how to bring more audience to the page. If you are thinking about buying followers, know that this is a terrible idea. Platforms can now recognize when this happens and end up banning your account. One way to get more people to your page is by offering benefits. You can create discount promotions for followers, for example. For delivery orders, send a gift, such as a chocolate dessert, with a tag with your Instagram or Facebook username.
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A simple incentive that works. 5. Be “Instagrammable” “Instagrammable” is a concept created on the internet that concerns places and products that have an attractive aesthetic for social media. A good example of something “instagrammable” are paintings of wings on the walls, which have become a photography spot for many people. But you can be “Instagrammable” in other ways, such as in the details of an order box, or by creating an interactive panel inside your restaurant. In fact, creativity is all you need to use social media in your restaurant efficiently! Put your imagination to work and be sure to count on this great ally, which is the internet! Post navigation Mining pan models 5 Marketing Tips to Increase Your Revenue By Marketing Para Indústria See all posts by Marketing Para Indústria Related Posts The role of marketing in the digital transformation of industries FEBRUARY 6, 2024 The role of marketing in the digital transformation .
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