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Marketing always aims to meet customer needs. As time passes, these needs change, leading to the emergence of new marketing strategies.
The phases of marketing evolution are representations of these changes.
Analyzing them becomes essential for those who wa Chinese Overseas Asia Number Data nt to apply the best strategy for their business, making the campaign even more assertive for attracting and converting leads .
We currently have 4 phases of marketing: marketing 1.0, 2.0, 3.0 and 4.0.
Each of the marketing eras has its different characteristics according to the needs of consumers.
Understanding these changes makes all the difference when it comes to outlining strategies, objectives, goals and actions in your company, so that your campaign is as assertive as possible, generating great returns for your business.
Check out the topics covered and understand everything about marketing development!
Take advantage of the evolution of marketing!
Marketing 1.0
It is not possible to say exactly when Marketing emerged, as it had been done for a long time, it just wasn't named.
Word-of-mouth marketing and differentiated distribution strategies on shelves, for example, were one of the main techniques applied during marketing 1.0.
According to experts, during the industrial revolution, new practices and strategies were launched, mainly due to the beginning of mass production.
From this period onwards, a large volume of buyers began to act in the consumer market.
The objective at that time was to generate functional value, standardization and large-scale sales, thus reducing costs and prices.
Another characteristic of Marketing 1.0 was the improvement of the product and the identification of the brand, as previously goods were sold without packaging.
But over time, brands differentiated themselves in order to generate credibility among consumers.
One of the pioneers of this phase was Quaker, which signed and registered its brand.
At that time, specifically in 1960, McCarthy presented the 4p's of marketing: promotion, price, place and promotion.
In the 20th century, the economy began to come into its own, generating increased market competitiveness between companies and the need to differentiate and innovate.
Because of this, we can already imagine that consumer behavior was starting to change again.
The new reality was that of more demanding consumers who were looking for better value for money.
These strategies are still used today and it is worth remembering that it is always possible to take advantage of an older strategy.
Just don't forget to modify it to suit the needs and pains of your potential customers.
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發表於 2024-3-9 13:55:15