This is also why Google Analytics

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In fact, all the texts and articles you publish depend on these, as well as the names of the different categories and sections into which the site is divided. If you haven't done it yet, run! A content marketing strategy that doesn't take keywords into account is counterproductive. If you have been prudent and have studied the keywords, it is legitimate that you want to know if your choice has been rewarded or if it is time to reverse course.  exists: this tool helps you understand which keywords get traffic to your site and which keywords, however, do not attract the user's attention. At this point, you will discover the gaps on your site. Last but not least, you can set up your paid campaigns based on keywords that convert the most users. This way you will have a greater chance of success. To understand which keywords you have the most online visibility for, follow this path: Acquisition > Search Console > Query Keep in mind that, since the https protocol existed, Google has hidden keywords.

To view them, you will need to connect your account with Search Console. At this point, as usual, you will be faced with a graph and a table. Let's find out together what it tells you: Search query. Here you will find the list of terms that generated impressions (i.e., for which keyword your site appeared as a result in the search engine!). Click. This value tells you how many clicks you received on a result linked to the referring keyword. Impressions. As we said previously, it is the Agent Email List number that expresses how many times for a given keyword you have been displayed on the SERP (search engine results page). Please note: it is not necessary for the user to have clicked on the result and entered the site! Ctr. This is the ratio of click-through rate to number of impressions. Simply put, how relevant is the meta description to what the user is looking for? Average position. It is the average between the various positions that a keyword obtains in search engines.





As you can see, Google Analytics offers you a complete overview of the keywords that capture the user's attention the most and those that do not produce results. At this point you will have two solutions: focus everything on the keywords considered "interesting" and fix and update the contents you have positioned for the keywords that do not attract the user. This way, you will be able to get rankings for as many keywords as possible. - Search engine keyword control- What users are looking for on your site (and what they don't find!) Knowing the keywords for which you are best positioned on the search engine is essential. But to complete the work, Google Analytics offers you an additional tool: the one concerning search terms. What do users ask of your site? What do they want to find on your platform? It is, therefore, a series of data that tells you which keywords are entered by visitors to find something specific on your site. To find out if your keywords are effective, follow this process: Behavior > site search > search terms.