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An important tip from me is therefore: keep it simple and clear. During the visualizations, the combinations of various shapes, colors and stickers may be super attractive. Ask yourself whether this really adds value to your infographic. Don't use more than two fonts and stick to three or four shapes. I usually stick to a maximum of three. One main suit, a counter suit and an alternate color. With these tips you can create the perfect infographic yourself! Experiment with colours, shapes and texts.
An above all, take your time creating an infographic. Get started because visual content is the form of content! When sending a press release, you naturally want journalists to do something with the news.But what does a journalist look for when assessing the press release? Are there photo editor preconditions to increase the chance of publicity? How do you ensure that your press release is journalist-proof? I asked three journalists what they think is important when reading a press release and what influences.

Them in choosing to read a press release in the first place. Spoiler alert: journalists are busy And that has an effect on the way they assess a press release. What also quickly became clear to me is that this busyness is partly due to the large number of press releases they receive in a day. This varies from 7 to 21. And then your message should just stand out. With the following tips you increase the chance that your press release will be picked up by serving journalists at their beck and call. Use it to your advantage.
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